Goals of the Farm Stand Marketer Guild
The main goal of the Farm Stand Marketer Guild is to bring together farm stand owners who believe community support comes from within the community itself. This is the basic idea of a guild.
We are online 24/7, and the members share in an open dialogue. The focus is on the local home gardeners, farmers, and cottage industry, who produce products on their farm, vegetable or fruit and berry gardens, and whose animals, such as goats, cows, ducks, and chickens, provide products to the consumer. We cannot forget local artists, woodworkers, crafters, knitters, metal workers, canners, bakers, and the list goes on.
Zoning, Permits, health codes, and legal
It is the responsibility of each member to operate within the boundaries of local zoning and permits, as well as health codes. Including insurance coverage of your stand, especially liability. The Farm Stand Marketer Guild is not licensed to provide advice on these topics and may, from time to time, obtain resourceful information for members to use.
Method of selling
The Farm Stand Marketer Guild requires that members sell through the honor system method from a roadside stand or Farm Store located on their site.
The typical roadside method involves setting up a small store or stand, trailer, building, table with an umbrella, and the tailgate of a pickup truck at the production site, home studio. The guild makes no implied designs or restrictions; all products should be sold using the honor system.
The Farm Stand Marketer Guild activities are online-based for the most part. Gatherings will be planned with group expansion.
Knowledge Sharing:
Members share marketing strategies, tips, and insights, as well as best practices for attracting customers and building brand awareness.
Resource Sharing:
Through its collective members, it acts as a resource hub of ideas. From the experience of the members themselves. Information shared on the Farm Stand Marketer Guild and online social media becomes property of the guild and may be used in the production of publications intended for the growth of the Guild. The guild will not use personal information other than what is permitted for the directory.
Networking:
Members network among themselves, allowing them to connect with other farmstand marketers and learn from each other's experiences.
The benefits of members within the Farm Stand Marketer Guild
Improved Marketing Effectiveness: By sharing knowledge and resources, members can improve their marketing efforts and attract more customers.
Increased Visibility:
The guild can help farm stands gain greater visibility in their local communities. This is accomplished with an online presence through social media and blogs. Other visibility, such as membership handouts, signage, and listing in the Farm Stand Marketer Guild directory.
Stronger Community:
The Farm Stand Marketer Guild can foster a sense of community among farmstand marketers, allowing them to support each other and share resources. Through membership, there is the opportunity to grow your product base from other members.
